critics are questioning the timing of gun appreciation day, days before the inauguration, and martin luther king day, and meanwhile, parents against gun violence, organized a counter rally and they're calling it child appreciation day asking people to donate their time, megyn, to various children's organizations throughout the country. >> megyn: all right. trace, thanks. we also have a video lesson in the hard hitting and possibly deceptive ad tactics, rolled out by one group. and we'll show what they did as a warning to build new support for president obama's proposed new gun rules. plus, one popular fashion magazine is being accused of turning profit off of tragedy after featuring a photo spread with models in the ruins of communities devastated by super storm sandy. we'll show you the photos and let you decide whether this was appropriate. and new fallout on the star linebacker at notre dame caught up in a hoax involving a fake girlfriend, one the media embraced and ran with and loved, despite the fact that it was all a lie. why didn't they know? why didn't they dig? was he in on